LATEST PROJECTS
*Work shown was completed while I led Western Union's in-house agency and in collaboration with other external agencies, such as, but not limited to BBH, Rdb, Future Brand, Quirk and mcgarrybown.
Project | 01
Brand Identity | Western Union
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In 2018, I served as the Creative Director for the global refresh of the Western Union brand. We were tasked with a specific challenge - How to freshen and modernize the Western Union logo without losing brand equity. Specifically, digitizing the look and feel without losing our core consumer segment. 18 months of consumer research, insights and creative development in partnership with Future Brand.
Project | 02
Consumer | Creative Examples
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Here is a sampling of work that covers brand illustration, out of home, print, point of sale and digital. Work was designed by Western Union's in-house agency and BBH.
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Project | 03
B2B | Brand ID and Creative Examples
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Suite of creative assets to support the launch of our business to business are - website, email, event, whitepage, print, digital and social. Work was designed by Western Union's in-house agency and BBH.
Other Examples:
Snap Chat Video
App Launch Video | 4.7m views
15 second TV Spot | 2m views
